How real-time communication optimizes business performance


Gone are the days of waiting to contact customers or colleagues over the phone. We live in a fast-paced world, and like everything else, communication should be instant!

If you are struggling to respond quickly to customers, partners, and suppliers, you need to reformulate your communication strategy.

After all, you know that the current generation of customers will not sit there waiting for a call back. They will simply move to other brands they feel they hear.

In an interview with Forbes, Slack’s creative director Anna Pickard said: “We need to find a better way to organize communication tools, integrate them, and automate them to increase efficiency.” This is clearly the need of the times!

So, what can help you respond quickly to customers?

All you have to do is to use the power of technology! Real-time communication is an advanced innovation that can help any real-time communication with almost negligible time lag or delay.

If this caught your attention, please read on for more information about real-time communication. Gain insight into the technology and understand how it can improve your business performance parameters.

What is real-time communication?

In the late 20th century, the advent of high-speed Internet and mobile phones triggered a revolution in real-time communication. Organizations use the power of the new platform to enable people to connect from any location or device with the click of a button!

Let’s dive into the full content of real-time communication.

Simply put, real-time communication is the real-time exchange of information between two parties with minimal delay and no transmission delay. It is also called unified communications and is now an integral part of business operations. Some examples of real-time communication include:

  • Voice calls are made through fixed phones and mobile phones. VoIP (Voice over Internet Protocol)
  • video conference
  • Instant messaging applications, such as Whatsapp
  • Robot telepresence

This clarifies that real-time communication means any type of communication with no time delay between data transmission and reception. Therefore, they do not include e-mails, memos, blogs, or any other Internet communications that can be processed later when readers access the information.

Real-time communication is a perfect combination of video and audio technology. In the current digital world, real-time communication is essential because it can help people collaborate on projects regardless of geographic location.

Why your organization needs real-time communication services

Effective communication is the pillar of business success!

Defective and outdated communication methods can cause your company to lose valuable customers and pay a high price. A survey of 400 global companies revealed that communication barriers cost organizations an average of $62.4 million in productivity.

Technology has changed the way offices operate on a global scale. We are witnessing an increase in remote work options and flexible work arrangements. In this case, the traditional communication system will lose relevance because it inhibits teamwork.

You need to take immediate action and invest in real-time communication tools to improve operational efficiency. The following are some of the direct benefits your organization can get from investing in real-time communication services:

Better accessibility: The coronavirus pandemic has led to a dramatic increase in remote work options. In the past ten years, telecommuting or remote work has increased by 115%. This makes it necessary for companies to invest in the necessary tools to facilitate remote teams to stay in touch and communicate seamlessly.

The real-time communication platform enables people all over the world to connect instantly to solve problems or collaborate on work projects.

Unified communications solutions are reliable, allowing employees to make or receive calls from stakeholders of the organization via the Internet. They can use real-time communication tools to easily hold meetings, conduct real-time chats, host webinars, or participate in online meetings. This allows the organization to maintain productivity and keep employee morale high even in remote working conditions.

1. Cost-effective medium: Communication costs are a worrying factor, involving various organizations around the world. If you are looking for innovative ways to reduce costs, all you need to do is implement unified communications. It is a cost-effective medium that allows employees from different job functions and departments to communicate in real time.

The best part of real-time communication is that the company does not need to spend a lot of money on travel, office rent or accommodation. Employees can collaborate seamlessly through telecommunications technology, which greatly increases profitability.

2. Uninterrupted connection: One of the biggest disadvantages of traditional communication networks is that it often leads to dropped calls or poor connection quality. With the help of Internet-enabled real-time communication (such as a network voice protocol platform), employees can enjoy first-class call quality without any interference.

Through real-time communication, there is no time lag or communication delay to increase productivity, because employees can immediately get any information they need. The communication is clear and there is no confusion or confusion. This enables key stakeholders to make high-quality decisions and achieve strategic goals faster.

3. Low maintenance: With a unified communication system, maintenance and upgrades rarely become a problem. The most reliable VoIP service provider provides complete after-sales support and handles any technical issues or malfunctions. Real-time communication tools are easy to maintain, with almost no downtime or interruption.

User-friendliness is another parameter that scores high in real-time communication systems! You must be proficient in technology to operate a unified communications platform, which is a myth. They are navigable and easy to operate; therefore, most employees can start using these tools immediately without any technical training.

4. Enhanced customer service: Did you know that up to 90% of Americans use customer service as a factor in deciding to do business with a company! This amazing statistic highlights the urgency of enhancing customer service.

The real-time communication platform is an excellent way for organizations to provide 24*7 support to loyal customers. They can keep their sales and support teams available 24/7 through advanced technologies such as call forwarding, voice mail, and interactive voice response systems. Your customers have the opportunity to feel listened and make sure that your organization cares about resolving their problems as early as possible.

The last sentence

The real-time communication market is exploding and is expected to reach USD 45.91 billion by 2027. As companies expand beyond geographic boundaries, it is important to use the latest technological tools to meet customer expectations and make data-driven decisions.

Investing in unified communications is the perfect solution to increase employee efficiency and increase customer engagement. CallHippo is a pioneer in the field of virtual phones, providing enterprises with customized solutions to meet their calling needs. It provides virtual phone numbers in more than 50 countries/regions and has multiple real-time communication platforms.

As a reliable and reputable market leader, CallHippo can help you assess your business needs and provide you with the best unified communication system. So, join now and learn more about the various real-time communication options available today to change your business wealth!

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