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Online Privacy, As Seen by Google

Will Google revolutionize online privacy?

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Whether or not you have anything to hide, your online privacy is important. In the past few years, as we observe, this has become more and more obvious Tech giants profit from people who know how to use the service. Facebook, Amazon and Google are among them. In particular, Google has recently made some policy changes worth knowing about.

Google is not a search engine, but an advertising platform

We all know and use Google as a search engine every day. Most of us use our Android smartphones, use the Chrome browser to browse the web, use its Gmail email service, watch TV via Google Chromecast, and so on. But, fundamentally speaking, Google makes money by placing relevant ads to users who perform Google searches.

Whenever you are on the Internet, you will be monitored. It’s not necessarily humans, but through constant learning and constantly changing algorithms to power Google and many other similar entities.

Services like Google can provide you with the answers you need. For example, if you search for “Chinese food near me”, Google will provide you with search results based on your location. It organizes these results based on comments and a large number of other indicators to try to bring you the best experience.

Google Custom can tailor all search results for you. Gather some colleagues and have them search for hotkey issues and compare the results. Google is more likely to provide content that it believes is relevant to you and your search behavior. Some of these content may be ads purchased and paid for by individuals and companies, so how did Google become such a wealthy multinational company.

Google’s new features related to your online privacy

Google plans to abandon some methods used to track individual online behavior. Considering that they have built their entire business around this kind of thing, this is actually very surprising. According to the records, Google has been very much trusting in how they use this type of data, especially when compared to other entities (we are studying you, Facebook), using this wealth to do some pretty dubious information.

Google has not completely eliminated its data collection function, but they are gradually abandoning the use of cookies. Cookies are tiny files that are stored by your web browser to track your online activities. They are mainly helpful. They can make your browser remember your login location, they can help your website track the number of clicks it receives, and so on. Most cookies are benign, and usually they can make your online experience better.

Google will not use cookies, but will start to focus on trends in similar user groups instead of creating a personal profile for each user. This establishes a kind of “privacy sandbox” that can make users more anonymous, but should still provide a good online experience overall. Sounds good on paper, but some review has been done.

For example, if a user logs into a website with their Google account, that information will still be passed on, and the entity that controls the website (or its partners) can collect any information about your time on the website. The UK is usually the first country to ask privacy questions online and is currently researching these new tools to discover any anti-competitive features.

As the world becomes more aware of how personal data is used and how other entities use this information to gain an advantage, this is an important step in the right direction for Google.

In general, we believe that Google’s intentions are the best, but as each of us, we must all exercise caution and publish information online. It is important to stay safe and vigilant, and take the time to understand which online entities can know you.

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